C Magazine, Summer 2011
In 2010, New York-based painter Joy Garnett began to snap pictures of her home cooking and eating activities with her Blackberry camera phone. Like many modern-day food lovers, she turned to the Web to share her pictures with others, instantly uploading them to Twitter and tagging each image with the hashtag #cookstir, which she would later change to #tweetcuisine. On Garnett’s blog of the same title, any tweet with the #tweetcuisine tag appeared in a rolling list, a sort of moving menu of the moment. For a time, Tweet Cuisine garnered attention from like-minded twitterati (including me), who would use the same hashtag to share what they were whipping up in their kitchens. But on the Web, content and interest quickly comes and goes. Within a year, the novelty of Tweet Cuisine had worn off and participation slowed; the original blog will soon be defunct.